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“Mopar” is a term commonly associated with the Chrysler Corporation and its various vehicle brands, particularly Dodge, Chrysler, and Plymouth. The name “Mopar” is derived from the words “MOtor” and “PARts,” signifying the company’s division responsible for producing parts and accessories for Chrysler vehicles.
The history of Mopar dates back to the early 20th century when the Chrysler Corporation was established. Mopar initially served as the in-house parts and service division for Chrysler, providing original equipment manufacturer (OEM) parts, accessories, and services for Chrysler vehicles.
Over the years, Mopar expanded its offerings to include a wide range of automotive products and services, including performance parts, custom accessories, and maintenance services. This allowed Chrysler vehicle owners to enhance their vehicles’ performance, appearance, and functionality through Mopar’s offerings.
Mopar also played a significant role in Chrysler’s motorsport efforts, providing high-performance parts and factory-backed support for racing teams. This involvement in motorsport contributed to the development of iconic muscle cars like the Dodge Charger, Dodge Challenger, and Plymouth Road Runner.
In the 1960s and 1970s, the Mopar brand became closely associated with the “muscle car” era, with vehicles like the Dodge Charger and Plymouth Barracuda equipped with high-performance engines and Mopar components. These cars were known for their speed and power, making them legends in the automotive world.
The Mopar Performance Parts division continued to grow and expand, offering enthusiasts a wide range of options to modify and personalize their vehicles. Mopar parts and accessories have remained popular among car enthusiasts and collectors who seek to restore or enhance their Chrysler-built vehicles.
Today, Mopar continues to provide a comprehensive range of products and services, including replacement parts, performance upgrades, and customization options, for Chrysler, Dodge, Jeep, and Ram vehicles. Mopar is an integral part of the Stellantis group, which includes the Chrysler, Dodge, Jeep, and Ram brands.
The Mopar brand’s enduring legacy is characterized by its commitment to providing high-quality parts and accessories that allow Chrysler vehicle owners to personalize and optimize their cars and trucks. Whether for maintenance, restoration, or performance enhancement, Mopar remains a trusted name among automotive enthusiasts and Chrysler vehicle owners worldwide.